Designer & Illustrator
Hi, I'm Sarah, and I’m a designer who enjoys turning complex ideas into clear, engaging visual communication. I love exploring ideas through sketching and research before developing creative solutions that are both thoughtful and accessible. I’m also passionate about illustration and character design, and I’m motivated by work that allows creativity rather than simply repeating existing solutions.
Companies I've worked with: Jane Plan, NatWest, WPP,
Overclockers UK, Elior UK, Plus Group.
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8Pack Asteroid Launch Campaign
Designed a multi-platform launch campaign for the 8Pack Asteroid custom PC, creating social media graphics, web banners, an email header, and a YouTube thumbnail. Inspired by the product name, I developed a space-themed visual direction that balanced the Overclockers UK and 8Pack brand identities while highlighting the product's premium positioning.
Role: Designer
Deliverables: Social | Email | Web | YouTube
Tools: Adobe Photoshop
NatWest International Payments Explainer
Designed and animated an explainer video for NatWest to simplify the international payments journey. I led the project from storyboard through to final animation, collaborating with the producer, copywriter, and client to shape the narrative. The final video combined custom illustrations, motion graphics, and product visuals to communicate a complex financial process in a clear and engaging way.
Role: Designer | Motion Designer | Animator
Deliverables: Motion Design | Storyboarding | Animation
Tools: Adobe Illustrator | Adobe Photoshop | Adobe After Effects
7xContent YouTube Thumbnail Concepts
I created two YouTube thumbnail concepts for 7xContent, exploring how design choices can influence attention, engagement, and click-through potential. I analysed the brand’s existing visual style alongside current YouTube trends to develop two distinct creative directions: one focused on performance and audience impact, and another exploring a more premium editorial approach.
The final designs combined strong composition, typography, and visual hierarchy to create thumbnails that felt modern, intentional, and aligned with the brand.
Role: Graphic Designer
Deliverables: YouTube Design | Thumbnail Design | Digital Marketing
Tools: Adobe Photoshop
Girl Problems — Comic Brand & Digital Storytelling
Girl Problems is an original web comic series created under my creator brand, Sarah Loweez. What started as a personal creative project in 2017 evolved into a fully developed digital brand, combining illustration, humour, and relatable storytelling.
After returning to the project following a creative break, I redesigned the brand identity to create a more cohesive and professional presence across Webtoon, Tapas, Patreon, Instagram, and TikTok. I focused on building a recognisable visual style, creating engaging social content, and growing an audience through consistent storytelling.
The series has grown organically, achieving:
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1,269 Webtoon subscribers
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185,206+ views
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82 published comic strips
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Regular social content reaching 1k+ views per reel
A self-led project showcasing my strengths in illustration, branding, visual storytelling, and digital content creation.
Role: Graphic Designer | Illustrator
Deliverables: Illustration | Visual Storytelling | Social Posts | Thumbnail Design | Digital Marketing
Tools: Adobe Illustrator | Adobe Express
Mending Time — Short Graphic Novel
Mending Time is a four-page original graphic novel created for the Faber Graphic Short Story Prize. The story follows a young woman who invents a time machine, but instead of travelling back to change the course of history, she uses it to uncover why her last relationship came to an end.
From concept to completion, I created every aspect of the project, including the story, character and environment design, illustration, page layouts, typography and colour palette. Working within a four-page format challenged me to communicate emotion, pacing and narrative through clear visual storytelling and thoughtful editorial design.
Role: Graphic Designer | Illustrator | Visual Storyteller
Deliverables: Editorial Design | Illustration | Character Design | Narrative Design | Graphic Novel
Tools: Adobe Illustrator | Adobe Express
Thank you!
Thank you for visiting my portfolio. If my work resonates with you and you'd like to collaborate, I'd love to chat. Whether you have a project in mind or just want to say hello, feel free to get in touch.