Design, Illustration & Motion
Hi, I'm Sarah, and I’m a designer who focuses on 'Design, Illustration and Motion' and I create clear, engaging visual communication through design, illustration, motion and storytelling. I work across brand, digital content and visual storytelling, with commercial experience spanning NatWest, WPP and other leading brands. I enjoy developing visual design ideas, creating illustrations for brands and telling stories through comics and sequential art.
Companies I've worked with: Jane Plan, NatWest, WPP,
Overclockers UK, Elior UK, Plus Group.
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P&Co Clothing — Paid Social Campaign Concept
I’ve designed paid social campaigns for a range of clients, most recently NatWest and Jane Plan. Due to client confidentiality, I’m unable to showcase the original work, so I created this self-initiated concept for P&Co Clothing, a brand I’ve followed for several years. I researched P&Co’s website, social channels and current paid social trends before developing a minimal, product-focused campaign for their Women’s Service Fatigue Pants – Black Checkerboard. Inspired by P&Co’s lookbook photography, I treated the imagery like a fashion designer’s moodboard, combining product shots with handwritten-style notes to create a campaign that feels editorial, personal and true to the brand.
The creative was developed across 1080 × 1920, 1080 × 1080 and 1200 × 628px formats for use across Meta placements. I also created a subtle motion version of the 1080 × 1920 ad in After Effects, using restrained movement to bring the static design to life while keeping the focus on the product and messaging. With paid social becoming increasingly motion-led, I wanted the animation to enhance the creative rather than overwhelm it.
Role: Graphic Designer | Digital Designer
Deliverables: Visual Storytelling | Paid Social Ads | Motion Graphics | Digital Marketing | Branding
Tools: Adobe Photoshop | Adobe After Effects
Marcy Coffee Beans - UI/UX Project
Designed a fictional e-commerce desktop and mobile website for Marcy Coffee Beans, focusing on creating a simple, approachable shopping experience for a busy, independent customer. I started by defining the ideal customer — a freelance worker with a busy schedule — and used this to guide the visual direction and user experience. I wanted the design to feel like a small, independent coffee business while keeping the interface clear, simple and easy to navigate.
The user journey was designed to be straightforward, taking customers from the homepage → product features → checkout → order confirmation, with a focus on making the purchasing process feel quick and effortless.
Role: UI Designer
Deliverables: UI Design | Prototyping | E-commerce Design | User Flow
Tools: Figma
NatWest International Payments Explainer
Designed and animated an explainer video for NatWest to simplify the international payments journey. I led the project from storyboard through to final animation, collaborating with the producer, copywriter, and client to shape the narrative. The final video combined custom illustrations, motion graphics, and product visuals to communicate a complex financial process in a clear and engaging way.
Role: Designer | Motion Designer | Animator
Deliverables: Motion Design | Storyboarding | Animation
Tools: Adobe Illustrator | Adobe Photoshop | Adobe After Effects
8Pack Asteroid Launch Campaign
Designed a multi-platform launch campaign for the 8Pack Asteroid custom PC, creating social media graphics, web banners, an email header, and a YouTube thumbnail. Inspired by the product name, I developed a space-themed visual direction that balanced the Overclockers UK and 8Pack brand identities while highlighting the product's premium positioning.
Role: Designer
Deliverables: Social | Email | Web | YouTube
Tools: Adobe Photoshop
T&P Group Internal Newsletter
Designed an internal newsletter for T&P Group to celebrate company culture, showcase employee stories, and communicate business and industry updates. I led the creative direction from concept through to final production, developing the visual identity, editorial layouts, and bespoke illustrations. The publication was widely praised across the business and evolved into an ongoing internal communication piece.
Role: Designer | Illustrator
Deliverables: Editorial Design | Illustration | Layout Design
Tools: Adobe Illustrator | Adobe Photoshop | Adobe InDesign
7xContent YouTube Thumbnail Concepts
I created two YouTube thumbnail concepts for 7xContent, exploring how design choices can influence attention, engagement, and click-through potential. I analysed the brand’s existing visual style alongside current YouTube trends to develop two distinct creative directions: one focused on performance and audience impact, and another exploring a more premium editorial approach.
The final designs combined strong composition, typography, and visual hierarchy to create thumbnails that felt modern, intentional, and aligned with the brand.
Role: Graphic Designer
Deliverables: YouTube Design | Thumbnail Design | Digital Marketing
Tools: Adobe Photoshop
Mending Time — Short Graphic Novel
Mending Time is a four-page original graphic novel created for the Faber Graphic Short Story Prize. The story follows a young woman who invents a time machine, but instead of travelling back to change the course of history, she uses it to uncover why her last relationship came to an end.
From concept to completion, I created every aspect of the project, including the story, character and environment design, illustration, page layouts, typography and colour palette. Working within a four-page format challenged me to communicate emotion, pacing and narrative through clear visual storytelling and thoughtful editorial design.
Role: Graphic Designer | Illustrator | Visual Storyteller
Deliverables: Editorial Design | Illustration | Character Design | Narrative Design | Graphic Novel
Tools: Adobe Illustrator | Adobe Express
Thank you!
Thank you for visiting my portfolio. If my work resonates with you and you'd like to collaborate, I'd love to chat. Whether you have a project in mind or just want to say hello, feel free to get in touch.